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The dilemma in the book’s title deals with whether Romania should embrace a globally known literature character for tourism marketing, whilst this character is usually perceived in Romania as an affront to history with an impact on Romania’s image as a modern nation. The purpose of the book is not to solve the dilemma but to provide a cultural and historical insight of the Dracula tourism phenomenon. Moreover, the book succeeds in the both the political and historical contextualization of Dracula tourism as it has been operated from its inception in the 1960s till today.

Duncan Light, The Dracula Dilemma: Tourism, Identity and the State in Romania (London: Ashgate, 2012)