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Interactive value production with different sorts of end-users takes place already in several industries in the form of Living Labs (LLs). This article summarizes the results of two researches. Firstly, targeting the analysis of working LLs in the EU, in order to describe the working method of LL organizations. Based on the results, the existing methodology for the evaluation of LLs is improved. Secondly, there is a comparative research made on the attitude and present practice of interactive value production, targeting the renewable energy industry in Styria (Austria) and Hungary.  Based on the results of the qualitative researches, the obstacles and recommendations of creating LLs in Hungary are summarized.

Evaluation and Practice of Interactive Value Production in Living Labs