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Scientific developments are devoted to one of the most important issues of today, the determination of the main directions of information and communication tool - the Internet - development. The research was carried out in the conditions of transformational economy of post-totalitarian society. Ways to increase the efficiency of the Internet due to the state and business innovation and management factors, the use of control tools etc. are considered. It is proposed to take organizational and economic measures to prevent possible abuses, improve the quality of information and communication services, coordination of activities in this area. It is established that the Internet as a World Wide Web is one of the most acceptable methods for assessing the stability of society, including and in the framework of administrative-territorial reform, in terms of efficient use of economic, energy, labor, and other resources in the context of European requirements. The positive and negative aspects of the network, as a phenomenon of its systemic use, through various applications, means of abuse, manipulation of public opinion etc. are described. It is noted that the only way to resist all kinds of manipulation is to explain, educate and teach critical thinking. Data from opinion polls on the role of the Internet in the society of users and the lives of respondents as a mean of information and communication, continuous increase in the number (gadgets) of devices per capita, their indirect use and obtaining synergy of computing power is provided. Despite the incredible technological progress and publicity of the person in the network, special emphasis is placed on the fact that privacy should remain. It is substantiated that due to the mentioned factors it is possible to provide proper information and communication service to Ukrainian users, to prevent possible abuses, which actually can strengthen our state and competitiveness in the European Union.

Internet: positive and negative vectors of information and communicative development in the conditions of society globalization