English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The purpose of this study was to investigate: the influence of social, cultural, psychological variables toward purchasing decision Samsung Cellphone on Oke Shop Bogor partially and simultaneously. The method used in this study was multiple regression. The result of this study was: partially, there are positive influence between social, cultural, personal, and psychological variables toward purchasing decision Samsung Cellphone on Oke Shop Bogor. The independent variable that influenced the most toward purchasing decision Samsung Cellphone is cultural variable. In the other hand, simultaneously using correlation product moment technique can be concluded that there is a positive strong and significant correlation.

THE INFLUENCE OF PERSONAL SOCIAL CULTURAL AND PSYCHOLOGY TOWARD PURCHASING DECISION SAMSUNG CELLPHONE