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The objective of the study focusses on water quality, health impact, loss of agriculture production and livestock population. Primary data was collected from 413 households in the study villages of Kaveripuram, Ammampalayam, Kattukkottai and Mallur by adopting the stratified random sampling technique. The information was also gathered on the sago industrial pollution to estimate the households’ willingness to pay for improved water quality, and the human health impacts, loss of agriculture production, livestock populations and loss of environmental resources in the study area. The outcome of this study will be helpful to determining the sustainable environmental upgradation and policy reform.

ASSESSMENT OF ENVIRONMENTAL DAMAGE AND POLICY ACTIONS BY USING CONTINGENT VALUATION METHOD: AN EMPIRICAL ANALYSIS OF SAGO INDUSTRIAL POLLUTION IN TAMIL NADU, INDIA