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The article is aimed at reflecting the essence of the course of European countries to reduce carbon emissions, which is the core of the policy of decarbonization. The stages of implementation of such a policy lead to structural changes in production, and quarantine conditions during the pandemic lead to changes in public consumption of certain types of goods. In addition to the economic stages of the implementation of the «green program», the EU countries have developed an investment plan to activate private and public production in the appropriate direction. Private investors join it in order to get involved in projects with the State guarantee of their implementation – both in European countries and from abroad. At present, such promising and global economic and investment measures to ensure the policy of decarbonization are not taking place in Ukraine. However, the private sector of Ukrainian production reacts ahead, in contrast to the State legislative position, with a certainty as to priority opportunities in order to increase competitiveness. Taking into account these major external factors of influence, it is identified the goods that have undergone significant changes in their demand, namely: devices for heating the premises. The dynamics of the sale of this product has increased in the world market due to lockdowns in different countries, and in the Ukrainian market – due to the fact that domestic producers have competitive prospects. The article examines the volume of world imports and exports of devices for heating premises, describes ways of selling Ukrainian goods abroad, as well as reasoned prospects for new, underserved foreign markets. In addition, domestic enterprises carrying out innovative production of this ware are identified and an analysis of its competitiveness is carried out. The successful sale of this product is facilitated by the independent work of the domestic producer to promote its own export goods, as well as existing consumer changes due to the deepening of most European countries into the «green» policy.

Ukrainian Enterprises in the Tandem of Decarbonization Policy