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The article is devoted to the study of innovative competitive advantages of the road economy enterprises in the context of strategic changes. Based on the analysis of types of economic activity by the technological sectors, it is determined that the construction and reconstruction of roads is classified as a low-tech sector of the economy, which leads to a slow pace of development of innovativeness of competitive advantages of the road economy enterprises. At the same time, the analysis of the dynamics of budget funds to finance the construction, reconstruction and repair of roads of national importance demonstrates the potential for the formation of innovative competitive advantages. Under such conditions, the conception of open innovations becomes especially relevant. According to the results of the study, it is defined that the conception of open innovations in Ukraine can be implemented through the creation of information platforms along with provision of reference and information resources. As an instrumentarium for the implementation of the conception of open innovations in the road industry in Ukraine, it is proposed to consider the following: web portal «Innovations in the road industry»; database of information and analytical system on the projected and constructed analogue objects; thematic plan of research and development works of the State Agency of Automobile Roads of Ukraine and analysis of trends in the world innovative development of road construction. It is specified that for the development of competitive advantages of road economy enterprises in the context of strategic changes, it is necessary to constantly focus on improving construction processes, applying innovative technologies and innovative materials. This approach will allow road economy enterprises to make economically sound business decisions when choosing innovative technologies and materials for implementation.

Formation of Innovative Competitive Advantages of the Road Economy Enterprises in the Context of Strategic Changes