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The article is aimed at defining the main problems that arise at the stage of managing strategic changes of enterprises in the sphere of health improvement and recreation, elaborating the ways to overcome them. The available publications by many foreign and domestic scholars on the concept of «management of changes» are analyzed; the most accepted definitions of the concepts of «strategic changes» and «management of changes» are highlighted. The main problems that arise in management of changes in the enterprises operating in the sphere of health improvement and recreation are considered. A general scheme of the main stages of implementation of strategic changes is proposed, which consists of six main stages. These stages are the recommended algorithm of the process of implementation of changes at the enterprise operating in the sphere of health improvement and recreation. A SWOT-analysis of the sphere of health improvement and recreation of the country was conducted, strengths and weaknesses, opportunities and threats to the development of the tourism sector in Ukraine were identified. The most common directions of development of the sphere of health improvement and recreation are determined. The existing changes are researched according to the degree of transformations. The concepts of «program of changes» and «changes plan» are considered and the peculiarities of their composition are defined. Further on, the main essential tasks of developing a project of strategic changes have been formulated. The leading tasks of the program of changes at the enterprise have been defined. A general scheme for developing a strategic change implementation plan is proposed, consisting of three blocks: tasks; steps; terms of fulfillment. The problems in evaluating the results from the implemented changes have been identified and the general principles that should be consistent with assessing the effectiveness of these changes have been determined. The main reasons for resistance to strategic changes are allocated and ways to overcome them are proposed.

Management of Strategic Changes of Enterprises in the Sphere of Health Improvement and Recreation