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Despite the global emphasis on the relevance and potential impacts of entrepreneurship has dramatically increased as a potent economic force, entrepreneurship education has not signiicantly changed in two decades. Existing approaches to entrepreneurship education are focus is on teaching ‘about’ entrepreneur and what they do rather than teaching ‘for’ entrepreneurship. Drawing on the synthesis based on the theory of planned behavior (TPB) by Ajzen (1991), we introduce Experience Co-creation as a new approach to teach entrepreneurship courses based on the concept of experiential learning. The approach for the program was synthesized and adapted from Experience cocreation (XCC) theory mostly used in tourism literature. This study develops a longitudinal framework of student’s intention after 3 months of teaching entrepreneurship with a different approach. The result demonstrates that the mean value of personal attitudes, subjective norms, perceived behavioral control and entrepreneurial intention are improved, and the relationship between perceived behavioral control and entrepreneurial intention improved signiicantly at the end of the course. The result indicates that students’ intention is greater after the program than before the class started. This study ills a gap in the entrepreneurship body of knowledge by providing evidence the teaching method moderates the relationship between perceived behavioral control and entrepreneurial intention. This study is an empirical study that uses a SmartPLS3 with data taken from the survey of 220 students in Strategic Entrepreneurship APT-2083 Class L4 & L5 Sem 2 2018 /19. The study suggests that universities can gain the highest entrepreneurial intention by introducing the innovative method in teaching entrepreneurship. Does Experience Co-creation (XCC) Change Entrepreneurial Intention? A Longitudinal Study on the Theory of Planned Behavior in UMK Student Firdaus Basbeth1*, Noorshela Che Nawi2 1Sekolah Tinggi Manajemen IPMI, DKI Jakarta, Indonesia 12750 2Universiti Malaysia Kelantan, Kelantan, Malaysia 16100