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The key characteristics of entrepreneurs of the twenty-first century include the willingness to take responsibility, ability to develop strategic visions and objectives, and powerful motivation to succeed. The challenges of the entrepreneurial environment are mirrored in the higher education system that has the task of preparing students for the unpredictable and turbulent labour market. Business decisions are vital for the survival of an enterprise, together with the entrepreneurial functions of project planning, development and execution, as well as the ability to adapt to teamwork settings, be proactive and take risks. Accordingly, keeping abreast of innovative and interactive trends in teaching is a crucial element in the overall development of the skills and competencies of future entrepreneurs, in particular, and the teaching process, in general. The purpose of this paper is to investigate the satisfaction of students with regard to the benefits derived from the application of active teaching methods in an undergraduate university study programme at the Faculty of Tourism and Hospitality Management of the University of Rijeka. Using business simulations in teaching the course “Entrepreneurial Management and Innovation” is an active learning method that allows students to experiment with business strategies, in a risk-free setting, in the strategic areas of managing human resources, capacities, investments, service quality, prices and marketing. Research for the purposes of this paper was conSažetak Prihvaćanje odgovornosti, razvijanje strateške vizije i ciljeva te snažna motivacija za uspjeh temeljne su karakteristike poduzetnika 21. stoljeća. Izazovi poduzetničkog okruženja istovremeno su izazovi i visokoškolskog obrazovnog sustava, koji ima obvezu pripremiti studente za nepredvidivo i turbulentno tržište rada. Poslovne odluke ključne su za opstanak poduzeća, pri čemu se posebno naglašavaju poduzetničke funkcije planiranja, razvijanja i provedbe projekata, kao i vještine prilagodljivosti rada u timu, uz proaktivno djelovanje i sposobnost preuzimanja rizika. Sukladno tome, praćenje inovativnih i interaktivnih trendova u podučavanju, čini ključni element sveukupnog razvoja vještina i kompetencija budućih poduzetnika, ali i nastavnog procesa općenito. Svrha ovoga rada sadržana je u istraživanju zadovoljstva studenata u pogledu koristi primjene aktivnih metoda podučavanja na preddiplomskom sveučilišnom studiju Fakulteta za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci. Poslovna simulacija primijenjena u sklopu nastave kolegija „Poduzetnički menadžment i inovacije” predstavlja aktivnu metodu učenja, koja omogućuje eksperimentiranje s poslovnim strategijama u nerizičnoj okolini, a povezano sa strateškim područjima upravljanja ljudskim resursima, kapacitetima, investicijama, kvalitetom usluge, cijenom i marketingom. Istraživanje za potrebe ovoga rada provedeno je među redovitim studentima druge godine preddiplomskog sveučilišnog 173 Ines Milohnić, Ivana Licul: ENTREPRENEURIAL MANAGEMENT AND EDUCATION: Experiences in the application of business simulations Informatol. 51, 2018., 3-4, 172-181 ISSN 1330-0067 Coden: IORME7 ducted among second-year, full-time students of the undergraduate university study programme, using the survey method and a pre-designed structured questionnaire. Research results point to a high level of student satisfaction with regard to the innovative approach to teaching and the benefits of active learning methods used, which the respondents distinctly prefer relative to traditional seminar-based teaching. The study indicates a high level of satisfaction with the benefits of simulations in the process of developing entrepreneurial spirit and managerial skills but also a lower level of satisfaction in the segment of complexity in connection with previously acquired knowledge. The results of this study can contribute to improving the existing knowledge and to expanding the use of active learning through the application of a hybrid learning model that opens up opportunities for achieving the ultimate goal of enhancing the employability of students and increasing their competitiveness. studija uz pomoć prethodno kreiranog strukturnog upitnika korištenjem metode anketiranja. Rezultati provedenog istraživanja pokazuju visoku razinu zadovoljstva studenata u segmentu inovativnog pristupa izvođenju nastave i korisnosti primjene aktivnih metoda učenja kojima ispitanici daju izrazitu prednost u odnosu na klasičnu seminarsku nastavu. Utvrđeno je visoko zadovoljstvo korisnošću simulacija u procesu razvoja poduzetničkog duha i menadžerskih sposobnosti, ali istovremeno i niža razina zadovoljstva u segmentu kompleksnosti a povezano s prethodno stečenim znanjima. Rezultati ovog istraživanja mogu pridonijeti unapređenju postojećih spoznaja i široj primjeni aktivnog učenja korištenjem hibridnog modela učenja čime se otvaraju mogućnosti za ostvarenje konačnog cilja kroz povećanje zapošljivosti studenata i rast njihove konkurentnosti.

Entrepreneurial management and education: Experiences in the application of business simulations