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The objective of this research is; finding the relationship between entrepreneurial passion and enthusiasm variables for business persistence which produces effect on enthusiasm for entrepreneurship and persistence of business for small and medium enterprises (SMEs) in Chaiyaphum Province, Thailand. This research found that enthusiasm for entrepreneurship consists of commitment to the product or service, with a mean value of 3.38 and S.D.=1.26; enthusiasm for competition with a mean value of 3.53 and S.D=1.11, passion for entrepreneurship with a mean value of 3.60 and S.D=1.12, enthusiasm for opportunity with a mean value of 3.51 and S.D=1.14 and enthusiasm for development with a mean value of 3.56 and S.D=1.22. There is a correlation between persistence of business and, commitment to the product or service (r=-0.245**), persistence of business and enthusiasm for competition (r=-0.075), persistence of business and passion for entrepreneurship (r=-0.33), persistence of business and enthusiasm for opportunity (r=-0.032). Commitment to the product or service, enthusiasm for competition, passion for entrepreneurship and enthusiasm for opportunity, have a correlation with persistence of business. The entrepreneur who has an enthusiasm for entrepreneurship keeps a persistence of business.

the journal of social sciences research

The Relationship Between Entrepreneurial Enthusiasms for Business Persistence: A Case Study of Small and Medium Enterprises at Chaiyaphum Province, Thailand