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The article is aimed to highlighting how current reality influences and structures the global discourse, namely – how Coronavirus has led to the emergence of neologisms and nonce words as a response to the crisis and the instrument of better coping with it. The article lists the most commonly used newly coined words, which gained popularity and wide usage in media and everyday discourse. It is stated in the article, that the mere precedent of Covid-19 inspiring the appearance of new linguistic coinages is not new: throughout history pandemics and other meaningful events affecting the social life of people witnessed new terms and concepts proliferating, English not being the only language experiencing this. The article also presents a short diachronic investigation into how previous diseases outbreaks led to the appearance of the words and that the Coronavirus-inspired nonce words appearance is not unprecedented neither by scope, nor by the mere fact of this. The article also focuses on how effective different metaphors are in encouraging compliance with public health advice, as well as issues of translation, interpretation and access to healthcare. The reason behind this new vocabulary becoming strongly enrooted in the language is that it helps people articulate their worries about the biggest health crisis and social changes like lockdown they have seen in generations. Among others, humour is central to virus-related coinages as it undoubtedly presents one of the best coping mechanism there is. One of the biggest factors in the spread of coronavirus terminology is the fact that people are now more digitally connected than ever before. Despite gaining universal popularity and usage, most of Covid-19 coinages are believed to fade away as the virus seizes being the reality shaping our daily life and routine. But it remains to be seen.

LINGUISTIC CREATIVITY IMPLICATIONS OF THE PANDEMIC: NEW CONCEPTS, TERMS AND METAPHORES INSPIRED BY THE VIRUS