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ANNOTATION The participation of Ukraine in the system of the international division of labour necessitates justification of effective forms and methods of internationalization of Ukrainian enterprises, increasing their competitiveness in world markets for goods and services. The experience of developed countries shows that the basis of this justification may be the modern resource concept of the organization. It remains undeservedly little-known among Ukrainian scientists and practitioners. Largely, for this reason, a more general problem remains undeveloped – the internationalization of Ukrainian economic entities. As a result, the country as a whole cannot realize its potential objective high competitive advantages. The authors, on the basis of generalization and objective assessment of the work of Western scientists, are trying to fill this gap. The article also presents the results of applied research conducted by the authors in Ukraine using the methods of detailed surveys and interviews of representatives of business, science, and government authorities on the internationalization of Ukrainian enterprises. This made it possible to determine the general prospects for the effective development of internationalization, depending on the volumetric parameters of the business and its industry characteristics, as well as the priority tasks for the further development of the analysed problem.

WAYS OF INTERNATIONALIZATION OF UKRAINIAN ENTERPRISES: THE IMPLEMENTATION OF THE RESOURCES CONCEPT AS A POSSIBLE ADDITIONAL COMPETITIVE ADVANTAGE