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espanolEste articulo plantea la posibilidad de implementacion de una estrategia de marketing turistico conjunto para los paises del Mediterraneo europeo (Espana, Francia, Italia y Grecia), para lo cual, por una parte, se identifican aspectos que pueden contribuir a la mejora de su competitividad, median- te un analisis del grado de satisfaccion del turista. Y por otra parte, se detecta el principal publico objetivo de esta estrategia, mediante una segmentacion de mercado. Todos los analisis se realizan con informacion procedente de turistas espanoles. Los resultados obtenidos se consideran preliminares, fruto de una investigacion exploratoria, por lo que es necesario seguir profundizando en esta tematica y en el posible planteamiento de la mencionada estrategia EnglishThis article raises the possibility of implementing a joint tourism marketing strategy for the European Mediterranean countries (Spain, France, Italy and Greece), for which, on the one hand, we identify aspects that can contribute to improving competitiveness through an analysis of the degree of satisfaction of tourists. On the other hand, the type of tourists who constitute the main target of this strategy is identified through a market segmentation. All analyses are carried out with information from Spanish tourists. The results are considered preliminary, since this is an exploratory research, which is considered as a first step towards the definition of this potential strategy

Un análisis de la satisfacción del turista español que visita el Mediterráneo europeo: planteamiento de una estrategia de marketing común