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. The relevance of the study is caused by the development of digital technologies, their increasingly active influence on all aspects of society and human life and, consequently, the need of forming the individual’s legal culture using the media sphere’s resources. The purpose of the study is to analyze the main characteristics and quality of legal Instagram blog content as one of the dynamically developing applications with a multi-million audience of users.  Materials and research methods. The research methodology consists of an integrative approach. Information and target analysis of texts and discourse analysis were used to interpret blog content in the context of specific cultural and historical factors.  The results of the study and the discussion. The Top Instagram bloggers was compiled using the hashtag #lawyer, blog content studied. Based on the development of quality content criteria – relevance, social significance, completeness, accessibility, practice orientation, personalization, infoesthetics, multi-factor, literacy, and subscriber response-were developed, according to which the analysis of legal content was carried out. The study identified the content of bloggers who position themselves on Instagram as legal experts, analyzed the content of bloggers with more than ten thousand subscribers based on the developed quality criteria. It is identified that high-quality content causes an adequate reaction of users, contains a knowledge component endowed with legal content and aimed at improving the legal culture of the individual.  Conclusions. Despite the fact that Instagram, like other apps, has more entertainment content, however, users feel the need for knowledges that will let them to constructively solve situation in the legal sphere. It was revealed that high-quality content as socially significant knowledge has an adequate response of Instagram users. This contributes to the development of the individual’s legal culture in the context of socio-cultural transformations, when a modern person increasingly has to solve non-standard objectives in a dynamically developing environment, including changes in the legal framework in various fields of activity.

On the blog content quality in the context of legal culture formation