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The article deals with the process of transformation of the national holiday in the structure of the modern city holiday calendar. In the course of the analysis of the periodical literature, the author identifies the original causes of this phenomenon and offers ways to solve the problem, to avoid distortion of the purpose of the holiday and to consolidate it in its original form among the broad masses of the population. The material is addressed to specialists in the direction of directing theatrical performances and holidays, cultural scientists, sociologists, as well as anyone interested in holding holidays. Ключевые слова: праздник, национальный праздник, городской праздник, Малочисленные народы Севера, финно-угры, «Вороний день», медвежий праздник, трансформация культуры, современная праздничная культура, традиции, обычаи, обряды, учреждения культуры, краеведческий материал, режиссура театрализованных представлений и праздников, Тюменская область.

THE FINNO-UGRIC PEOPLES 'HOLIDAY "THE CROW'S DAY": REASONS FOR TRANSFORMATION AND WAYS TO PRESERVE NATIONAL IDENTITY