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Stepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies Lviv, Pekarska Str., 50, Lviv, 79010, Ukraine. Tel.: +38-063-814-56-55 E-mail: mim.dorosh@gmail.com Dorosh-Kizym, M., Dadak, O., & Gachek, T. (2019). Digital marketing instrument in the conditions of development of the informational economy. Scientific Messenger of Lviv National University of Veterinary Medicine and Biotechnologies. Series: Economical Sciences, 21(92), 104–109. doi: 10.32718/nvlvet-e9217