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As a result of the study, the authors analyzed the historical development and current trends in the activities of snack producers in China. The authors have identified four stages of development of the industry, which demonstrates the tendency to increase production in accordance with changes in food preferences of the population. The authors presented and analyzed in detail the main features of the marketing activities of Chinese companies, which produce snacks, such as the continued expansion of the market, strong competition from both domestic producers and foreign producers, significant differentiation tastes of consumers on a regional basis, the high level of diversification of retail formats and so on. The article notes that the Chinese company is constantly trying to expand its market share of snacks, as well as increased investment in innovative investment products, the management of marketing activities, supply chain management, creating effective marketing network, brand support and more. It was prove that the main consumers of snacks in the country are young people. Therefore, companies operating in this market are constantly working to ensure that their products are not only commercially successful, but also meet quality standards and food safety and do not worsen the health of the nation. It is determined that the production of snacks in China belongs to an industry whose turnover rate is very high. The effectiveness of logistics support to some extent determines the competitiveness of the snack market. As a result, China's logistics industry has grown rapidly over the past few years. The authors conducted a PEST analysis of the snack industry by Chinese enterprises. Among the main factors that positively affect this industry are significant political and economic support from the state, constantly growing market volumes, significant potential for product consumption, and the possibility of simultaneous use of online and offline trade and so on. The article also contains SWOT analysis based on data from one of the largest Chinese companies producing snacks and substantiated opportunities and threats that must be taken into account during developing an effective marketing strategy for the future.

THE FEATURES OF MARKETING ACTIVITY OF THE CHINA'S SNACK FOOD COMPANIES