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Undertaking empirical research in global companies is a challenging task for applied linguists. Hermetic and closed as the corporate world remains, it opens up numerous research possibilities for applied linguists and lets them develop and test their models and theories. With the help of a case study, this paper shows how academic and corporate cultures meet head-on, the challenges an applied linguist may encounter when entering a corporate environment, and proposes solutions that may be helpful in overcoming difficulties.

Researching Up. An Applied Linguist’s Investigations into Corporate Communication