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Our contribution deals with specific character of contemporary hybrid war represented in digital media. The main element of actual political performances is such ambivalent narrative construction like narratives of crisis reflecting political postmodernism in media spheres. Actual political narrative encompasses all crucial components of postmodern ideology: relativity of truth, truth and lies are defunct as antipodes, when reality is shaping itself as fiction, factchecking of breaking news is absent as far as its bare necessity is arguable. The Ukrainian case, “the Crimea issue” and Russian-Ukrainian hybrid war is one of such illustrative example of theatricalization of politics which can have rather crucial effects. Sociological content-analysis of Ukrainian and Russian media narratives concerned with “the Crimea issue” helped to reveal principal components of information hybrid war that took place in traditional and digital media: hidden mechanisms of political confrontation, new “soft power” as a kind of misinformation creating the phenomena of dissociated consciousness and controlled personality.

Digital Media Narratives at the Era of Postmodernity: Theatricalization of Politics and Hybrid War