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The bureaucratic reform strategy of local government is an effort to strengthen the region and respond to challenges in the era of globalization. Bureaucracy reform is not just simplifying the bureaucratic structure but changing the mindset and bureaucratic culture in governance management. The reality of bureaucratic reform is still experiencing obstacles and slowness such as bureaucratic behavior has not changed to a better direction. This is also evident from the increasing number of apparatus in the case of corruption, and the performance of the government in the service has not been optimal even though the decentralization principle has been realized, the bureaucratic reform program has been provided but not yet realized properly. Although performance indicators are available, there is still poor performance. So that the reform which contains the conceptual model of bureaucratic reform as a foundation in reforming the structure, bureaucratic culture and bureaucratic reform strategy becomes very important. The formulation of problems of this research is on issues about how the institutions, management and behavior of the government bureaucracy, and why bureaucratic reform is needed within the scope of the regional government. The purpose of this research is to describe and analyze the institutional, management, bureaucratic ethics and analyze the reasons for the need for bureaucratic reform. The research method used descriptive analysis with qualitative approach. Data collection techniques used literature and field studies (observation and interview). While data analysis techniques used data recap, data reduction, data presentation, verification and inference. The object of this research is the apparatus of local government in Cimahi, with purposive sampling technique. The results of the research showed that institutional, management through the implementation of governmental management has not reached the optimal value. The reason for the need for bureaucratic reform can be said specifically from the work culture of bureaucracy has not supported professional bureaucracy, the high practice of corruption, collusion, nepotism (KKN); and the quality of service that has not fulfilled public expectations, for instance the low discipline and professional ethics of employees, and the level of efficiency, effectiveness and productivity of government bureaucracy is still bad. Keyword: strategy, Reform of government bureaucracy, globalization. Proceeding ICOGISS 2019 Page 615-627. ISBN: 978-602-6 988-75-1 Web Jurnal Online: jurnal.unmuhjember.ac.id By: Titin Rohayatin; Agus Subagyo; Agustina Setiawan Bureaucracy Reform Strategy of The Local Government in Cimahi City Towards Globalization Era

BUREAUCRACY REFORM STRATEGY OF THE LOCAL GOVERNMENT IN CIMAHI CITY TOWARDS GLOBALIZATION ERA