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The paper is devoted to the development of the potential of higher education in the territorial context as a tool for increasing the competitiveness of the region, in particularly the problems and prospects of the Kirovohrad region. In the paper the presence of a strong relationship between the number of students and gross regional product per capita is established. The analysis of changes of quantity the available population in Ukraine and Kirovohrad region in particular is carried out. It is established that the studied region is characterized by the migration reduction during 2015-2019 years. The movement of entrants from the Kirovohrad region is analyzed by the author, the main recipient-regions are identified. The dynamics of the average monthly wages of full-time employees in Ukraine and the Kirovohrad region in 2010-2019 years are analyzed and the share of large, medium, small and micro-enterprises in the selected regions in relation to the total number in Ukraine in 2010-2018 are analyzed. It was determined that the most negative factors which affect on the development of the potential of higher education in the regions are: demographic crisis, migration decline, low average monthly wages and low business activity in the region. It was revealed that the most effective tool for eliminating the negative tendencies in the development of the potential of higher education is the creation and support the development of innovative-oriented cluster structures, the purpose of which is to ensure the effective interaction of authorities, universities, business and society for the synergistic effect in the socio-economic development of the Kirovohrad region. In addition, creation the jobs positions with high added value; support the innovation infrastructure; support small and medium business; creation the attractive infrastructure for youth; encourage business to the scientific cooperation; promotion higher education and jobs positions in the Kirovohrad region; creation the effective system of postgraduate education and training; involvement the representatives of higher education institutions in the process of branding the region; initiation a regional educational exhibition "Kirovohrad Educational" are suggested by the author.

centralʹnoukraïnsʹkij naukovij vìsnik. ekonomìčnì nauki

Development of the Potential of Higher Education in the Territorial Context as a Tool for Increasing the Competitiveness of the Region: Problems and Prospects of the Kirovohrad Region