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Reviews of information CD-ROM products were examined in relation to those criteria which home users identify as important in the selection of information CD-ROMs. Specifically we were interested in identifying what relationship, if any, existed between the key overall elements which characterise the reviews and the medium (print or electronic) and type of publication in which they appeared. A coding scheme was devised based on work undertaken previously by the authors and with reference to appropriate literature. Content analysis was undertaken using NUD.IST qualitative data analysis software. Our findings indicate that the nature of the review is influenced by the publication medium and type. 1 Background A previous study of home users of CD-ROM encyclopaedias by Gillham and Buckner (Gillham and Buckner 1996) showed that the users regarded two specific factors as being of crucial importance to their use of the products. These are the product's information content, and the ability to search for relevant information. Observations of actual use of such systems suggested that users were also interested in the multimedia aspects of the products, with considerable time being spent searching for and watching videos, listening to audio clips and viewing photographs. Many aspects of information products are of interest to home users and these would have to be considered when deciding which particular product to purchase. Where would potential users obtain relevant information to inform their decision making? Reviews of products (both print and electronic) are the most likely source of such information, and a study of the information content of reviews was undertaken (Buckner and Gillham 1997). Our initial findings indicated that the reviewers commented most frequently on the multimedia content of the reviews (in 94% of documents and comprising 9.4% of the text). The study also confirmed the importance of searching and textual content with these being discussed in 52% and 65% of the documents

A Comparative Evaluation of Print and Electronic Reviews of Multimedia Information Products