Open AccessTHE ROLE OF MARKETING RESEARCH IN IMPROVING THE EFFICIENCY OF HOTEL ENTERPRISES IN KAZAKHSTAN
Author(s) -
А.E. Zheldibayev,
Ye.N. Nessipbekov,
A.K. Belgibayev,
Zh.Zh. Belgibayeva,
Г.Н. Аппакова
Publication year - 2020
Publication title -
reports
Language(s) - English
Resource type - Journals
eISSN - 2518-1483
pISSN - 2224-5227
DOI - 10.32014/2020.2518-1483.42
Subject(s) - accommodation , marketing , marketing research , business , market research , psychology , neuroscience
This article justifies the need for marketing research and provides an analysis of the situation in the hotel services market. When carrying out research the following methods were used: scientific abstraction, statistics-economical, analysis and synthesis. The following results were obtained in the course of scientific research: firstly, the role and importance of marketing research were considered; secondly, the analysis of Kazakhstan accommodation places by categories and visitors was conducted; thirdly, the prospects for the development of hotel business in Kazakhstan were justified.
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