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AS PATRIOTIC IDEOGRAPH IN WARTIME STD PR EVENTION CAMPAIGNS by Jessica A. Johnson Sexually transmitted diseases (STDs) are a problem that has afflicted people in the USA for centuries. Health communication and ma ss communication scholars have attempted to determine the effectiveness of STD pre vention campaigns. It is crucial for scholars to take into account the persuasiveness of these campaigns and beliefs that become significant to these campaigns. This rhetorical history examines how  ac ted as a patriotic ideograph in World War I and II STD prevention campaigns. A his tory of war and knowledge associated with STDs gives readers a broad overview of the cultural aspects that are a part of the context of this time. Examining  using this method allows for expansion on the notions of how identification, nor malization, and stigma affected STD prevention campaigns. Using Foucault’s insights on discipline, this research shows how patriotism becomes the reward of the microgesture o f practicing . This study concludes by addressing broader implications and qu estions for advertisers and researchers in ways that encourage the question: ho w do culture and ideals become involved in STD prevention campaigns?

Safe Sex as Patriotic Ideograph in Wartime STD Prevention Campaigns