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EnglishThis article aims to bring an analysis of the notion of "affirmative culture" in Herbert Marcuse, establishing some approximations of critical theory with reflections on the technique undertaken by Martin Heidegger. What we have in mind is that culture shape society, constituting civilization. But can we say that civilization and society are the same thing? Does culture really is what form society and civilization? The concern we have, therefore, is to try to define what makes us human and what makes us live in society. With this analysis, mainly literature, we intend to show that Marcuse can point us a way to overcome the "affirmative culture", seeking an aesthetic pleasure that is above the economic and ideological relations of bourgeois society. portuguesEste artigo tem como objetivo trazer uma analise da nocao de "cultura afirmativa" em Herbert Marcuse, estabelecendo algumas aproximacoes de sua teoria critica com as reflexoes a respeito da tecnica empreendidas por Martin Heidegger. O que temos em mente e que a cultura forma a sociedade, constituindo a civilizacao. Mas sera que podemos dizer que civilizacao e sociedade sao a mesma coisa? Sera que a cultura realmente e aquilo que forma a sociedade e a civilizacao? A preocupacao que devemos ter, portanto, e tentar definir o que nos faz sermos humanos e o que nos faz viver em sociedade. Com esta analise, essencialmente bibliografica, pretendemos mostrar que Marcuse pode nos apontar um caminho para a superacao da "cultura afirmativa", buscando uma fruicao estetica que esteja acima das relacoes economicas e ideologicas da sociedade burguesa.

Arte e cultura em Herbert Marcuse: a fruição estética na cultura afirmativa