PENGARUH PERAN TEKNOLOGI, ORIENTASI PASAR, PELATIHAN, DAN INFRASTRUKTUR TERHADAP KEUNGGULAN BERSAING BANK SYARIAH

Management of the organizational environment becomes an important part for a company in addition to human resource management in order to create competitive advantage. A company must be careful in managing its environment both internal and external environment. Internal environmental factors such as the ability of human resources, financial capabilities, the role of technology, and market orientation. While some of the company's external environmental factors include infrastructure support and training. Changes in the environment are adapted by companies by formulating corporate strategies and creating competitive advantage. Therefore, Islamic banks in the face of competition from financial institutions, especially with conventional banks, must be able to manage the environment professionally. Management of the technological environment, market orientation, and professional training at Islamic banks will be able to increase the competitive advantage of Islamic banks themselves. While the management of infrastructure is not a special concern for Islamic banks because it does not have an impact on competitive advantage.