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espanolLa llegada de la Web 2.0 trajo consigo la explosion de numerosas teorias de la participacion que vislumbraban el empoderamiento comunicacional ciudadano y la descentralizacion del relato mediatico, ahora tambien potencialmente protagonizado por creadores no profesionales, “los antiguamente conocidos como la audiencia”. Este ensayo plantea un analisis comparativo entre el zine y el podcast como medios alternativos catalizadores del empoderamiento mediatico y la distribucion de discursos contraculturales, a partir del estudio de sus aspectos definitorios, tales como su financiacion, distribucion y circulacion, la durabilidad de los proyectos, su caracter de medio personal, instrumental y social y sus logicas creativas. A partir de este analisis, el trabajo teoriza sobre la falsa novedad de la cultura de la participacion y las escasas posibilidades emancipatorias reales que los ciudadanos encuentran en los medios digitales, instando a un enfoque critico hacia las utopicas visiones de la comunicacion digital. EnglishThe advent of Web 2.0 entailed a surge of numerous participatory theories that heralded the advent of citizens’ communicative empowerment and the decentralization of the media discourse, nowadays potentially led by amateur creators, or “those who were formerly known as the audience”. This essay poses a comparative analysis between the zine and the podcast as alternative media catalysts for media empowerment and the spread of countercultural narratives by studying their defining aspects, such as funding, distribution/circulation, project durability, their features as personal, instrumental and social media, and their creative logic. Through this analysis, the present article engages in theoretical inquiry into the false novelty of participatory culture and the few possibilities of liberation that citizens can find on digital media, urging a discerning approach to utopian visions about digital communication.

Del zine al podcast. Repensar la cultura de la participación desde un análisis comparativos de los medios alternativos