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espanolLa funcion tradicional del politico en los medios de comunicacion ha sido la de fuente informativa sobre la actualidad politica. La irrupcion del infoentretenimiento politico (politainment) en television en los anos 90 abrio el espectro de roles desempenados por los lideres que empezaron a aparecer en formatos no estrictamente informativos y en facetas ineditas, hablando sobre su vida personal o como comentaristas de la actualidad. Esta asuncion de nuevos cometidos ha evolucionado favorecida por la hibridacion de generos. La investigacion aborda los nuevos perfiles asumidos por los politicos en los programas de politainment que hasta el momento no habian sido catalogados. El articulo aporta una conceptualizacion de estos nuevos papeles y un estudio empirico sobre los roles de los politicos aparecidos en Las Mananas de Cuatro como magacin matinal representativo del infoentretenimiento televisivo (Sanchez-Garcia y Campos Zabala, 2017). Entre las conclusiones destacan su presencia significativa y el desempeno de funciones novedosas tales como las de politico-cronista, politico-contertulio o politico-celebrity. EnglishTraditionally, the role of the politician in mass media is to be the source of information about political news. The beginning of political infotainment in television (politainment) during the 90´s opened a broader range of roles for political leaders as they began to appear in new formats not always informative, talking about their lives, acting as presenters or even as celebrities. The current research studies those new profiles for policitians in TV. The paper suggests the conceptualization which is completed by an empirical study about the roles of the politicians that appear in the TV program Las Mananas de Cuatro as a significant program of TV infotainment (Sanchez-Garcia y Campos Zabala, 2017). Among the conclusions, it is relevant to note the appearance of the main characters in this format and the roles they assume such as political chroniclers, political debaters or political celebrities.

Nuevos roles del líder político en programas televisivos de infoentretenimiento