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The objective of this research is to analyze the role of social networks in digital public diplomacy as well as citizen participation in validating the positions and interests of States and governments. It is based on three phases of content analysis: a) internal analysis of the content or publication b) causes c) effects (Alonso, Volkens and Gómez, 2011). For one year (2017-2018), the posts of four States, two European and two American, were followed up as case studies. Special attention was paid to the social networks of heads of state in relation to issues of international interest, and a comparison was made through content analysis. From July 2017 onward, a systemization of the posts encountered was initiated.  The main results show an active, participatory role on the part of public users– citizens. We can speak of the phenomenon of the global citizen (Martínez, 2004). For their part, decision makers/ government leaders have an active role in social networks and seek to  communicate and validate their actions, almost from the moment they make or announce their decisions, in order to know the reactions of citizens. States make use of social networks in the context of what is defined as digital public diplomacy.

doxa. comunicación/doxa. comunicación

Aprovechamiento de las Redes Sociales como medio de participación ciudadana para validar posiciones e intereses de política internacional en el contexto de la diplomacia pública digital. Estudios de caso