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We explore how French philosopher gilles Deleuze’s notion of the ‘powers of the false’, from Cinema 2, enables a consideration of the ways in which national identity is negotiated in two popular Brazilian comedies of the 2000s, Se Eu Fosse Você/If I Were You (2006) and Se Eu Fosse Você 2/If I Were You 2 (2009). The films offer possibilities for various Brazilian audiences to reimagine national identities “against the grain” of a movement-image blockbuster with an apparently homogenising white, middle class, nuclear family-oriented, normative image of national identity. Studying the aesthetics and narrative of these artistic productions, how they represent the world visually, helps us understand their implications for people. In this way we seek to uncover the potential value of such films for discussions of how cultural identities are constructed, which by turns can contribute to the development of curriculum studies.

IDENTITY, IDENTIFICATION AND DIFFERENTIATION IN CONTEMPORARY BRAZILIAN COMEDIES