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The article analyzes existing in modern science methods of diagnostics of competitiveness of an enterprise in the context of implementation of its international development strategy. The peculiarities of using the concept of M. Porter’s suggested types of strategy are investigated. Porter types of strategies that can turn the enterprise functioning on the international market. The main groups of methods of diagnostics of competitiveness of the enterprise, which take into account the peculiarities of implementation of international strategy of its development, were identified. The first group of methods includes matrix methods of competitiveness diagnostics, which involve forming matrices with elements ordered by rows and columns. These methods allow you to perform an analysis of the environment of the functioning of the company, to identify its position in the market, the result of evaluation using this method is to identify the main directions of further development of the company. The second group of methods includes graphical methods of competitiveness diagnostics, which are characterized by the intensity of the results of the analysis and inconsistency in carrying out the assessment. These are relatively simple methods that do not require complex mathematical calculations. The next group of methods are index methods of competitiveness diagnostics, which are considered more complex than the above mentioned matrix and graph methods. These methods require using a benchmark analysis, which is based on the assessment of a number of indicators, which include both sectorial indicators and indicators of the activity of the leading company in the market. The fourth group of methods for assessing international competitiveness includes analytical or calculation methods. This group of methods is characterized by performing complex mathematical calculations and analytical operations with calculated indicators.

DIAGNOSIS THE COMPETITIVENESS IN THE CONTEXT OF IMPLEMENTATION OF THE INTERNATIONAL ENTERPRISE DEVELOPMENT STRATEGY