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In order to ensure sustainable development and efficiency, domestic enterprises must respond actively to threats of the internal and external environment, address market challenges, adapt to change, and manage market pressures. Business process management is a necessary component of manufacturing and strategic management to achieve the business goals of the modern enterprise. The article considers the current methods of business process management. Using a machine-building company as an example, the stages of change management were examined. The directions of strategic changes in operating activities in accordance with the principles of adapting business processes to market conditions to improve the efficiency of the management system and realize the enterprise’s main business objectives are developed. According to the article, business process management can be leveraged as a key component of strategic change. Based on scientific approaches, the essence of business process management is evaluated based on efficiency and effectiveness. An article presents evidence for introducing strategic changes in the activity of automobile manufacturing enterprises and indicates key directions for optimizing operational efficiency. An optimization department has been created to effectively interact with production units as part of the «Lean production» Project in AutoKrAZ. Modern production concepts for the operation of domestic machinery will help to keep the state of the business up-to-date, improve its performance, and ensure a competitive position in the markets. Based on scientific approaches the essence of business process management on the basis of efficiency and effectiveness is formulated. The article substantiates the introduction of strategic changes in the activity of automobile manufacturing enterprise and suggests the directions of optimization of operational activity. In order to optimize operational processes, a scheme of interaction of administrative subdivisions of automobile manufacturing enterprises was developed.

STRATEGIC CHANGES MANAGEMENT IN OPERATING ACTIVITIES OF THE ENTERPRISE BASED ON MANAGEMENT OF BUSINESS PROCESSES