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The work is devoted to the substantiation of the system of management decisions to increase the level of development of intellectual capital of the enterprise as a whole and its individual components with a focus on goals, opportunities, efficiency and innovation. Determined following criteria for selection of measures to increase the level of development of certain types of intellectual capital of the enterprise: the size of vertical development reserves, the size of horizontal development reserves, the efficiency of investment in reproduction. Economic and statistical tools are recommended to formalize the task of forming a system of measures taking into account determined criteria. Approaches to setting thresholds for selection criteria depending on the characteristics of the internal and external environment of the enterprise, management targets are proposed. The expediency of checking the implemented measures for pareto-optimality in order to prevent the implementation of measures that will have a negative impact on the development of certain types of intellectual capital of the enterprise is revealed. The expediency of using the cost of reproduction of intellectual capital of the enterprise as an indicator of investment efficiency is substantiated. Proposed to use single-criteria optimization for the selection of specific measures on the principle of the highest cost effectiveness for their implementation. The structural and logical model of achieving the target settings of intellectual capital development management of the enterprise, which takes into account internal and external conditions, management objectives and results of performance evaluation, levels and reserves of intellectual capital development and its components, is presented in six stages. A system of standard measures to increase the level of development of certain components of the intellectual capital of the enterprise is recommended.

MANAGEMENT OF INTELLECTUAL CAPITAL DEVELOPMENT OF THE ENTERPRISE WITH ORIENTATION ON THE PURPOSE, POSSIBILITIES, EFFICIENCY AND INNOVATION