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The world of design is diverse, unique and constantly innovative. Regardless of the era or time, fashion always has a design vision of the world of fashion and aesthetics, which leads to creative experiments, the introduction of innovative materials and technologies in the process of creating and manufacturing products. Such creative experiments are necessary to emphasize the peculiarity and individuality of the designer, as well as to reflect his innovation and style. The article considers the peculiarities of the formation of modern products of the fashion industry on the example of the most famous representatives of the design industry of the XXI century. Innovative types of product decoration have been studied and analyzed. The unexplored aspect of innovative technologies and non-typical materials in the process of creating products of the fashion industry is determined. Fashion trends in product decoration are analyzed. The issue of using upcycling technologies and used materials and things for the manufacture of modern design functional and decorative (interior) products has been studied and analyzed. Innovative types of materials, technologies of manufacturing and finishing of products of the fashion industry are researched and analyzed. The question of the possibility of using non-typical materials used in the creation of modern collections of products of the fashion industry is investigated. The issues of eco-design in the products of the fashion industry are researched and analyzed. The designs of products, requirements to them, design methods and technologies for their production are analyzed. It is determined that the fashion industry in Ukraine is developing and renewing. The sketch project of products in eco-style is developed. Made a collection of interior products for decorating the premises of paper wicker. Developed and manufactured a collection of women’s clothing decorated with accessories and shoes in eco-style from used non-standard materials for this segment of products. The estimate for a product is developed. The expediency of development is proved theoretically.

INNOVATIONS IN DESIGN OF FASHION INDUSTRY PRODUCTS, NOT TYPICAL MATERIALS AND TECHNOLOGIES FOR THEIR MANUFACTURE