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This is an empirical research studio, conclusive-quantitative approach of a transversal and nonexperimental, based on a survey with three samples integrated by Micro and Small Enterprises (MSE) of Celaya (Guanajuato) in Mexico, of Piracicaba (São Paulo) in Brazil and of Bogota in Colombia. Each sample was for convenience of 14 companies for each country. The objective was identify the differences in the value of the Technology marketing knowledge to through the tacit and explicit transfer of knowledge and the conversion of knowledge for market competitiveness. It was found that 1 Artículo original derivado del proyecto de investigación titulado THE COMPETITIVENESS OF MARKETING IN THE SME OF THE COMMERCIAL SECTOR AND SERVICES IN LATIN AMERICA: COMPARATIVE MEXICO-BRAZIL-COLOMBIA, fecha de realización entre 2018 2 Docente invitado en Estancia Posdoctoral en la Universidad Oriente, adscrito a la Benemérita Universidad Autónoma de Puebla, herr.larios@gmail.com, ORCID 0000-0002-3514-1319

The Competitiveness of Marketing in the SME of the Commercial and Services Sector In Latin America: Comparative Mexico-Brazil-Colombia