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This article investigates some functions of regional dialects in modern society. In the focus of this study is the description of features of the native speaker’s speech in official situations. The aim of the study is to describe some features of speech communication among native speakers in Swabia in official situations. The research has been carried out by the method of discourse analysis of directly observed texts. As a result of the study of some features of Swabian regional dialect implementation in official area new social functions of regional dialects have been discovered. They include expression of emotions, drawing attention and regulation of the communicative distance. The results of the study may be useful for sociolinguistics as a description of the territorial dialect functioning  in the society.

On functional characteristics of Swabian regional dialect in the official area