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Making a smart decision requires effective verbal communication. Communication is crucial in different contexts, particularly in an organization. This is because face-to-face and oral communications are still the gold standards in communication abilities. The drawback is that it is prone to all communication problems, such as miscommunication, communication barriers, and challenges in the respective competencies. Therefore, this study aims to identify these communication behaviors that are learned socially and taken place in a leading cosmetic company in Malaysia. This study is guided by the interpersonal skill model to examine the relationship between verbal communication behaviors and communication competence in the workplace. The objectives of this study are to identify the effects of verbal communication behaviors on communication competencies of these behaviors based on the workplace communication behavior inventory, communication competency instruments measured communication competency. Using a simple random sampling method, 277 usable responses were collected. The information-sharing factor was found to be the most commonly practiced verbal communication behavior subscale. Thus, this paper contributes to the existing literature on interpersonal skill model by showing that the importance of communication competence and its relationship with verbal communication behaviors in the pharmaceutical industry

THE EFFECTS OF VERBAL COMMUNICATION BEHAVIORS ON COMMUNICATION COMPETENCE IN THE PHARMACEUTICAL INDUSTRY