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This study aims to analyze the potential of food crops-based and horticulture-based villages to become growth center villages in Jambi Province. The potential of the villages as growth centers is evaluated based on the village development level and non-agricultural activities in the villages. Primary data for this study are the raw data of Village Potential Data Collection or Potensi Desa (PODES) 2018. Data were analyzed in quantitative descriptive method. The results showed that: 1) Based on the main source of income, of the total villages in Jambi Province (1.399 villages), 96.71 percent (1353 villages) were mainly in the agricultural sector and only 3.29 percent were mainly in industrial/manufacturing sector or sector of services. Furthermore, out of the total agricultural villages, 28.97 percent of them were food crops-based and horticulture-based villages; 2) Based on the village development level and non-agricultural activities in the food crops-based and horticulture-based villages, it can be stated that there is a great potential to develop these villages to be growth centers. Only 4.34 percent of the villages are listed as underdeveloped villages, while the majority of them (95.66 percent) are developing villages and independent/developed villages. Moreover, nearly half (46.17 percent) of the food crops-based and horticulture-based villages already have non-agricultural MSMEs as a basis to be established as growth center villages. Industries developed in these villages are wool products, products of noble metal or metal materials, fabric goods/weaving, pottery/ceramics/stone, and woven industries.

FOOD CROPS-BASED AND HORTICULTURE-BASED VILLAGES POTENTIAL AS GROWTH CENTER VILLAGES IN JAMBI PROVINCE, INDONESIA