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This study seeks to undertake a strengths, weaknesses, opportunities, and threats (SWOT) analysis of the market of green building technologies (GBTs) in Vietnam. The study adopted the exploratory-mixed approach including three steps: a content analysis of 34 scripts of in-depth interviews, analysis of focus group with three experts, and a structured questionnaire survey with the size of 32 samples. The finding is a list of 20 significant SWOT identified and ranked in terms of their impact on the development of the GBTs market. Consequently, three strategical solutions were proposed to improve the adoption of GBTs in Vietnam.

Sự phát triển của thị trường công nghệ nhà xanh tại Việt Nam: Phân tích điểm mạnh, điểm yếu, cơ hội và thách thức