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This paper empirically investigates the impact of the HR bundle on organizational innovation with the mediation effect of talent management in the oil marketing sector of Pakistan. The paper undertakes the quantitative analysis through a stratified random sample of 250 respondents, which undergone through various statistical analysis techniques. Finding depicts the positive significant relation of HR bundle on organizational innovation with the mediation effect of talent management. The findings allow managers to attain organizational innovation by contextual and contingency base HR bundling and talent management. The results contribute to the selection of relevant bundle that enables them to be innovative in the oil marketing sector of Pakistan. The major limitation of the paper is, it only considers the oil marketing sector but providing the theoretical foundation for future researches in another sector as well.

Achieving Organizational Innovation Through HR bundling: A Contingency and Contextual Perspective in the Oil Marketing Sector of Pakistan