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Social Networking Sites (SNSs) have been playing a crucial role in influencing the overall performance of an organization and the job performance of employees. It leads to information overload that is a significant barrier for the general effectiveness of a business model. Thus, the study evaluates the role of SNSs in job performance of employees by the mediating effects of information overload in the context of telecom sector of Pakistan. The Sample of 522 was used for statistical analysis of questionnaires. The findings of the study reveal strong relationship between the usage of SNSs and job performance of employees while information overload play a mediating role. Managerial implications, limitations and directions for future studies are also discussed..

Assessing the Impact of Usage of Social Networking Sites (SNSs) on Job Performance: Mediating Role of Information Overload