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The media has a significant impact and influence on society, as well as on its thinking and behavioral elements, among other things. Around the globe, television has long served as a primary means of receiving and disseminating information. Television program shave a direct influence on our behavior, perceptions, and perspectives. Over the years in Pakistan, religious programs have grown in popularity and their impact on the people is undeniable. The purpose of the study was to analyze the impact socio religious programs on viewer. The researcher explored the impact of religious program 'Qutab online' on viewer's perceptions and attitudes towards religion.The objective of the study was to analyze the level of awareness among the viewers about the religion after watching Qutab Online. To reach the objectives, quantitative methodology was applied. 200 respondents from Lahore participated in the survey from age 15-64. the findings of the study indicated that Qutab online is influencing the mindset of the people regarding religious beliefs and also creating awareness regarding religion.

Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online