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This study was conducted to explore the parental involvement in behavior formation of children in Azad Jammu and Kashmir.The study was descriptive in nature, and survey method was used to collect the data. The population of the study consisted of 241 teachers working at Government primary schools of Tehsil Nakyal AJ And K. universal sampling technique was applied because the population was quite manageable, so the researcher selected the whole population as a sample of the study. A questionnaire was used to find out the parental involvement in behavior formation of children. The data were collected through a google form. The collected data were analyzed by using Statistical Package for the Social Sciences (SPSS). The researcher applied frequency, percentage, and mean for the analysis of data. It was found that parents develop cultural values in their children by showing positive emotions, parents have proper control of children's unauthorized access to media content, and also educate their children about the negative effects of mass media.

Parental Involvement in Behavior Formation of Children: A Study on Primary Schools of Azad Jammu and Kashmir