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A bs tr ac t This study examines what role non-journalistic business conglomerates play in the Pakistani journalism industry. 56 experienced journalists were interviewed, and the data is analyzed by using Qualitative method of Grounded Theory (GT) methodology to generate codes/themes. The use of grounded theory is not very common in mass communication research. Results of this research show that non-journalistic business entities critically influenced journalism in Pakistan by investing a huge amount of money. They own media organizations and develop editorial policies that protect their business interests. They adopted a ridiculous approach by promoting several persons as journalists who have no journalism experience. Such “journalists” have been playing a crucial role in changing the landscape of the Pakistani media.

Conglomerates in Pakistani Media Industry: Exploring the Effects of NonJournalistic Ownership of Media Companies