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This study is an effort to examine the image of Pakistan Armed Forces in the eyes of public with the lens of News Channels especially after the General Election 2018 in Pakistan. This study tries to measure opinion of the public about image building coverage given by the news channels to the events and operations of Pakistan Armed Forces. This study hypothesized that news channels give insufficient coverage to the armed forces as compared to the coverage given to the armed forces in other countries. The study employed quantitative research technique of survey to collect public opinion from the sample of 400 respondents including males and females from two major cities of Pakistan including Islamabad and Lahore because of heterogeneous population residing in both metropolitans. A questionnaire with close ended questions were distributed through young adults to measure their opinion while employing cultivation theory as theoretical framework. The study found out a high level of reliability among the research items and the findings show that Pakistani news channels give position coverage to the armed forces.

Image of Pakistan Armed Forces Portrayed by the News TV Channels: A Comparative Study of Public Perception of Two Metropolitan Cities