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• Introduction • Background • AIDS • HIV/AIDS Scenario in Pakistan • Literature Review • Objectives of The Study • Theoretical Framework • Conclusion • References Abstract: The objective of this research is to investigate the effects of media health campaigns on the people of Punjab province in terms of knowledge, attitude and practice regarding HIV/AIDS. Data was collected through convenient sampling procedure from 500 respondents of age 18 to 57 of 35 different districts of Punjab province. The results confirmed that TV particularly and media, generally is the main source for health information in both urban and rural areas. It is also proved people had more accurate knowledge about HIV/AIDS who got information from media other than who used other sources. To some extent, change in attitude was observed regarding HIV/AIDS. The findings discovered that people had lesser practice ratio other than knowledge and attitude change. Education and income of respondent do not make any difference regarding media health campaigns on their knowledge, on change of attitude and their practices.

Media Health Campaigns in Pakistan: KAP Study of HIV/AIDS in Punjab