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Whatever the nature of Indo-Pak cricket but it is a part of the celebration of a common cricket culture. India Pakistan cricket rivalry takes political and commercial importance because of common culture and history of conflict. Enthusiasm, appreciation and knowledge is the part of this rivalry on an international level. India Pakistan cricket is the easiest way for the broadcasters, sponsors and advertisers to maximize the return on their investment. Now it is the responsibility of the politicians on both sides to toe the line set by cricket, and solve the issues in foreign

Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students