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The purpose of this study was to determine the cultural role of food myths, people's perceptions of socioecological food pattern and their tales. Myths and food play an important role in culture and lifestyle. How they seek satisfaction from the related socio-ecological foods. People use their cultural myths every day in life, significantly older generations in rural areas. The wider description of food myths and health are investigating the generally used traditional approach that tends to take a more reductionist approach to food myth and health. The various powwow on food myths and health are being explored related to ethical issues of personalized nutrition diet and fitness. Ethnographic methods were used to conducted interviews in Alipur village of Punjab. Survey data were collected from 40 randomly selected household heads from one village, and in-depth interviews were conducted with 26 household heads who shared cultural practices about food myths.

Cultural Predicting Food Myths in the Northern Punjab of Pakistan: The Belief and Practice of Mothers in their Region, A Qualitative exploration