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In a transformational economy, increasing instability of the external environment, increasing threats and risks, the effective development of domestic business structures depends to a large extent on the level of knowledge and skills required by their staff. Higher education and the creation of a national network of specialist training and retraining facilities in line with market needs should be a key sector of ensuring national competitiveness and financial and economic security of domestic enterprises in the creative economy. For a number of reasons, domestic higher education institutions annually have a shortage of entrants, and the business is in dire need of highly qualified specialists, whose level and quality of training meet the current needs of production. The priority direction for solving this problem is the creation of corporate universities, which are a field of transfer, development, processing of new knowledge and social models (forms) of corporate universities fulfill the main mission: training and retraining of personnel for modern business, ensuring their financial and economic security, in particular.

vìsnik čerkasʹkogo unìversitetu. serìâ ekonomìčnì nauki

CORPORATE UNIVERSITY AS A BASIS FOR THE FORMATION OF HIGHLY QUALIFIED HUMAN RESOURCES FOR STRATEGIC MANAGEMENT OF FINANCIAL AND ECONOMIC SECURITY OF BUSINESS ENTITIES